You could be burning money if you aren’t running PPC Ads properly. This blog is updated every two weeks with our latest LabWeekly. The PPC team share their top tips to improve performance and increase conversions from your Ads.
See the videos first on our LinkedIn profile, every Wednesday!
PPC Productivity Hacks
- Alerts and reminders
- Content calendar
- Allocating specific times to reply to emails
- Teamword
Management Routine
- Analysing changes
- Regularly update creative
- Schedule in Google Calendar your weekly tasks
- To do list
- Filters
Display Ad Tips
- Create Ad in as many different formats as possible
- Experiment
- Import your Shopping Feed
- Landing page
- Check audiences
- Be cautious
The Future of PPC
- TikTok Ads
- Image Extensions
- SMART Shopping
- Automation
- Google as a marketplace
PPC Mistakes
- Ad copy isn’t relevant to the Keyword
- Doing everything at once
- Bidding on your brand term
Search Ad Copy
- Include a Call to Action
- Add benefits in the Search Ad
- Keep it simple
- Unique selling point
- Single Keyword Ad Groups
Google Shopping Tips
- Split up campaigns
- Add in negative keywords
- Follow the trends
- Fill in key attributes
- Optimise title and descriptions
Facebook Ad Tips
- Run Dynamic Product Ads
- Add videos to your strategy
- Set up Conversion API
- Use colour codes
- Evaluate the results
Search Ad Tips
- Pre-plan
- Call to Action
- Make sure Ad copy and keyword are relevant
- Use plain english
- Landing pages
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