Who they are
Lincolnshire Co-op is an independent co-operative based in Lincolnshire, owned by members, the people of Lincolnshire and Newark. They provide and support valued services through their own trading outlets, including, food stores, pharmacies, post offices, travel branches and funeral homes. The team also works very closely with the community, getting involved in a variety of economy, health, well-being and environmental projects.
Their problem
Lincolnshire Co-op came to us with a variety of objectives that they wanted to achieve for the different sectors that they work in. For example, within the Florist industry, they wanted to increase their flowers and gifts bookings, and for the Funeral industry, they wanted to increase funeral plan sales. As the Lincolnshire Co-op is so big, they also wanted to investigate different ways they could promote their brand locally.
