Why Facebook?
Over 1 Billion people use Facebook daily, it is the largest source of online display advertising in the world, with average users spending over 7 hours per month on the site. Your customers are included in this, they will be on Facebook and you will be able to target your ideal customer through the platform.
Finding your ideal customer is the beginning, creating content for them to engage with you and enter your sales process is the next step. There is also the benefit of the crossover to remarket to visitors via the site on their personal newsfeed.