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Local SEO Management

What you need to remember with Local SEO —

Create & optimise your Google My Business page

Tailored Local SEO Audit

Appear in local directories

Consistent messaging across website and listings

Appear in Google’s local 3 pack

Create rich snippets with schema mark-up

Why is Local SEO Different?

Local SEO is there to drive traffic to your site, that is geographically related to your business.

It differs from standard SEO practices, as the process is focused around optimising on a smaller, localised scale.

This is done through the addition of Local keywords. The likes of “Lincolnshire” being added to the familiar search term of SEO, creates a different revenue of results. One in which we have capitalised on ourselves for being number one for “SEO Lincolnshire”, hopefully this is still the case when you look!

The Importance of Local SEO

Creating and implementing a local search engine optimisation campaign, allows you to be able to get your brand in front of your target audience, as and when they are looking for you.

Regardless of the reputation of your competition, if you are able to provide Google with the information that your site is local to the user and more importantly answers their query. Then your business is likely to be favoured to answer the specific query. This should be done mainly through the use of Local Link Building, Local Citations and Local Outreach or as some refer to it Digital PR.

What You Need

Local SEO is built around the same foundations as our usual SEO strategies. In the likes of well-written and informative content, website structure and social media. However, when it comes to optimising your website for local search, there are a few elements that need extra attention.

Maximising your website reach by adding Google My Business pages, adding locations to Google Maps and a particular focus on other relevant and local websites.

Local SEO on Mobile

The growth of Local SEO has been part to thank or the growth of the use of mobile and the algorithm updates that have bought local search results to the fore. The use of mobile in searching for shops, venue’s, and restaurants, have become instrumental.

Whether the user is searching for reviews or opening hours by optimising for local searches, you can attract customers already in your geographical location. A feature that is worth a particular mention here, is the use of “Call Us” or “Book Here” buttons on the SERP’s. This sees a higher conversion rate for local businesses.

Is your website underperforming?

We are a dedicated and hard working team that has your best interest at heart.

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We offer a free, no-obligation consultation to businesses just like you, looking to grow their business through digital marketing.
Book your appointment today, call 01522 437333